News

As part of its continued global expansion, Haypp Group – the world’s largest online retailer of tobacco-free snus – has signed a new comprehensive agreement with Kustom. The checkout solution will now be implemented across all European markets. The goal: seamless shopping experiences, stronger conversion, and scalable growth.

CAIA is one of the fastest-growing beauty brands in Northern Europe, setting high standards for both experience and conversion at every stage of the customer journey. The company has now chosen Kustom as its new checkout partner to meet growing demand for flexible payment options and secure a seamless, future-ready checkout solution that can keep pace with CAIA’s continued expansion.

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Haglöfs, one of Sweden’s most iconic outdoor brands, is strengthening its e-commerce offering by selecting Kustom as its new checkout provider. The partnership aims to streamline the customer journey, improve conversion rates, and deliver a fast, seamless, and frictionless shopping experience – wherever in the world the shopper may be.

Kustom’s new report, “How Nordic shoppers check out and pay”, based on data collected by Ipsos, shows that unexpected post-purchase costs – such as invoice fees or interest charges – have a major impact on consumer loyalty. As many as 82% of shoppers say they would avoid returning to a store if the final cost turned out higher than expected. Shipping also plays a critical role at checkout – high delivery costs are the most common reason shoppers abandon their carts.

Fintech company Kustom is adding physical payments to its existing checkout offering, taking on the competition for omnichannel solutions for merchants. With Kustom Mobile POS, merchants can easily turn their smartphones into card terminals via the Kustom app. The solution makes it easier to accept payments without additional hardware, seamlessly integrating with the digital checkout system. This makes Kustom the first company in the Nordics to unify digital and physical payments in one system.
- This democratizes physical commerce. Now, anyone can accept payments directly with their phone," says Jesper Eriksson, chief commercial officer at Kustom.

Checkoutbolaget Kustom inleder 2025 med rekryteringar av två erfarna fintech-profiler. Frank Hoffmann, som tidigare haft ledande positioner på Volvo Cars och Klarna – där han var en av nyckelpersonerna bakom den ursprungliga checkouten – blir CTO. Erik Olofsson, tidigare vd på Rebtel och med erfarenhet från ledande roller på betalbolaget Stripe, tillträder som COO.

Nu blir Klarna Checkout, även kallat KCO, det fristående bolaget Kustom. Med 24 000 e-handlare och en årlig transaktionsvolym på över 150 miljarder kronor etablerar sig Kustom nu som den ledande digitala kassalösningen på den nordiska marknaden. Bolaget blir även en av de största digitala kassalösningarna i Europa.