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Since 1914, Haglöfs has developed outdoor gear by combining functionality, quality, and care. Now, the brand is bringing the same philosophy into its digital operations, with Kustom powering the checkout across twelve local websites and physical stores in Sweden, Norway, Finland, France, and Japan. The goal is to meet rising expectations around usability, personalization, and security.
“Our customers expect an exceptionally smooth shopping experience that lets our products take center stage. With Kustom, we get the speed, flexibility, and reliability we need to support continued growth,” says Paulina Arnberg, Head of Direct-to-Consumer at Haglöfs.
Kustom is a leading European fintech company offering one of the most advanced checkout platforms on the market. With over 24,000 merchants and sales in 170 countries, the platform is designed to adapt to local conditions – from payment methods to regulatory compliance. For a global brand like Haglöfs, this means full control over the checkout experience, and the freedom to fine-tune every detail without compromising on performance or brand feel.
“Partnering with a premium brand like Haglöfs is incredibly exciting. They have a clear vision for the future and ambitious goals for customer experience – a perfect fit with what we offer at Kustom. We’re proud to support their growth journey and help shape a checkout experience that strengthens both brand and business,” says Jesper Eriksson, Chief Commercial Officer at Kustom.