Kustom strengthens leading position in the Nordics – acquires Vipps MobilePay Checkout in a deal valued up to NOK 490m
In addition to the acquisition, the companies enter a strategic distribution partnership, making Kustom a recommended checkout partner for Vipps MobilePay. Kustom considers the deal a key step in its continued European expansion, while Vipps MobilePay sharpens its focus as a digital wallet and broadens its reach across the Nordics through wider distribution.
The acquisition of Vipps MobilePay Checkout, through its merchant contracts and volume, adds more than 3,000 merchants to Kustom’s platform and increases transaction volume by approximately NOK 7 billion.
“Our long-term ambition is to revolutionize European commerce. This acquisition cements our leading position in the Nordics and unlocks significant opportunities – not least through greater volume, expanded geographic presence and a strategically important partnership. Vipps MobilePay has done an incredible job building the checkout, and we’re excited to deepen our collaboration,” says Kamjar Hajabdolahi, CEO of Kustom.
As part of the deal, Kustom becomes a recommended checkout partner for Vipps MobilePay. This means merchants looking to offer Vipps MobilePay’s payment methods will be directed to Kustom’s checkout, and that Kustom’s merchants will be offered Vipps MobilePay’s product portfolio. Beyond this, the two companies will also collaborate more closely on distribution and product development.
Vipps MobilePay Checkout has been part of Vipps MobilePay, the combined entity formed by the merger of Norwegian-based Vipps and Danish-based MobilePay. The company has built the most widely used digital wallet in the Nordics, with more than 12 million users. Through the divestiture, Vipps MobilePay streamlines its operations around its core digital wallet offering while doubling down on distribution and accessibility.
“Vipps MobilePay is built on one core belief: payments should be easy. To achieve that, we need to be available wherever people shop. With Kustom as a partner, you will find Vipps and MobilePay in more online shops, faster than we could on our own. We are proud of what we have built with Vipps MobilePay Checkout and the value we have created. At the same time, we face increasing competition from global tech companies. To compete more effectively, we must sharpen our role as a digital wallet, strengthen distribution through partners and focus fully on the customer experience,” says Rune Garborg, CEO of Vipps MobilePay.
Vipps MobilePay Checkout merchants will be migrated to Kustom’s platform on a rolling basis starting in Q2 2026, with the full transition expected to be completed in early 2027. The specifics of each migration will depend on the merchant’s current setup.
“This deal creates clear, tangible value for merchants. Those who have been using Vipps MobilePay Checkout keep their existing pricing while gaining access to a more powerful checkout with a broader range of services and capabilities. We look forward to welcoming Vipps MobilePay Checkout’s merchants to Kustom,” says Kamjar Hajabdolahi.
Press inquiries:
Julia Grönstedt
press@kustom.co
About Kustom
Kustom is one of Europe’s leading checkout solutions, helping merchants across Europe grow through a high-conversion, low-complexity, and highly customizable setup. By making the checkout process seamless and transparent, and adaptable to local markets and shopper preferences, Kustom supports stronger, long-term customer relationships.
Today, Kustom serves more than 24,000 merchants across 170 markets and has converted more than 20 million shoppers. The company was founded in Sweden in 2024.
About Vipps MobilePay
Vipps MobilePay is a Nordic digital wallet. Its mission is to make it very, very easy to pay, whether sending money to friends, paying online, or paying in-store. The company originates from Vipps in Norway and MobilePay in Denmark and Finland. The two companies merged in 2022 and expanded to Sweden in 2024.
The service operates under the Vipps brand in Norway and Sweden, and the MobilePay brand in Denmark and Finland. In total, the company has around 12.5 million users and close to 400,000 businesses across the Nordics, and processes more than 1.3 billion payments annually.