How NordicaGolf grew Swedish checkout conversion by 10%

Stable average order value
across markets, with higher potential in Q4
10% increase
in checkout conversion in Sweden
Ready for new markets
with more control over how payments are shown

“The checkout experience with Kustom is fast, reliable and more familiar for our customers now, with payment options they actually want to use. More of them complete their purchase, and it shows in our results.”

Peter Wilhelmsson, CEO, NordicaGolf

Merchant
NordicaGolf
Business focus
Golf equipment and simulators (e-commerce)
Markets
Using Kustom in the Nordics, Germany, Austria, the Netherlands, the UK and Switzerland

NordicaGolf helps golfers play better, on the green and in the garage. From simulators to swing aids, they serve thousands of customers across Europe with a mix of indoor and outdoor gear. As demand grew, so did their need for a smarter, more flexible checkout that could keep up with local habits and cross-border expansion.

Challenge

Clunky checkout limited performance in key markets

Ahead of the peak golf season, NordicaGolf aimed to enhance their checkout to better align with shopper preferences and support continued growth across markets. They identified several areas for improvement in their previous setup. Here’s what they were dealing with:

Low usage of pay later options.
Limited flexibility in how payment methods were displayed.
Invoice terms that didn’t fully match customer expectations.
Integration challenges that occasionally impacted efficiency.

Solution

A smarter, faster checkout built for Nordic shoppers

NordicaGolf wanted a checkout solution that was simple to manage, matched shopper preferences and could adapt to future growth.

With Kustom, they implemented a fully customizable, all-in-one checkout designed to perform well across different markets and supported by a responsive team.

The new setup enables them to:

Offer shoppers up to 30 days to pay with Klarna, interest-free, providing added flexibility and helping reduce cart abandonment.
Highlight pay-later options earlier in the buying journey to support larger purchases.
Accelerate checkout with pre-filled details, autocomplete and express options, helping 94% of returning shoppers skip typing and check out faster.
Access dedicated support around the clock from a team committed to their success.
Prepare for expansion into markets such as Germany, the UK, the US and Australia, with localized checkouts tailored to each market’s payment methods, language and currency.

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"We don’t want to think about checkout every day, and now we don’t have to. Kustom gives us control without complexity, and when we need support they’re there. That frees up time for us to prepare for international growth."
_{Peter Wilhelmsson, CEO, NordicaGolf}

Result

More conversions, higher credit use and room to grow

After moving to Kustom Checkout, NordicaGolf saw a clear uplift in performance. In Sweden, conversion increased by 10%, and the improvement held steady even outside peak periods.

By adding Klarna’s pay later method, credit amounts increased, making a real difference for high-ticket items like NordicaGolf’s golf simulators.

Average order value stayed stable and they expect it to rise when simulator season kicks off in the fall. With more control in checkout, they’re now gearing up for continued expansion, supported by upcoming integrations like Ingrid and an even more tailored payment experience.

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The takeaway?

Switching to Kustom helped NordicaGolf fix what wasn’t working. They now have a checkout that’s faster, easier to run and tailored to how their customers prefer to pay. Shoppers got the payment options they actually like and trust, conversion went up and the team is ready to scale into new markets.