How KICKS lifted conversion by 12% with hassle-free shipping

12% boost
in new customer conversions
5% increase
in returning customer conversions
40 hours saved
per carrier integration (now takes just 5 minutes!)
3% additional sales
from cross-sell offers in the post-purchase flow

"With Kustom, delivery is now easier, faster, and more attractive for our customers—giving us a competitive edge in the Nordic beauty market."

Yousef Rouholamin, Development Lead at KICKS

Merchant
KICKS
Business focus
Beauty retailer
Market
Scandinavia
Kustom solution
Kustom Shipping Assistant

KICKS, Scandinavia’s leading beauty retailer, is known for its 25,000+ product selection from top brands like MAC, Urban Decay, and Anastasia. But beauty isn’t just about the products—it’s about the full shopping experience, including fast, flexible, and seamless delivery.

With Kustom’s modular checkout, KICKS transformed its shipping process, offering real-time shipping updates, improved delivery options, and a frictionless checkout experience.

Challenge

Shipping frustrations drive cart abandonment

No matter how great a product lineup, poor shipping experiences can break the customer journey. 77% of shoppers abandon their carts due to slow delivery, high costs, or limited choices, and 58% won’t return to a retailer with unsatisfactory shipping options.

KICKS needed a solution that could integrate quickly, provide more shipping choices, and enhance the customer experience—without creating an administrative headache.

Solution

Kustom’s modular checkout for full shipping control

KICKS was already using Kustom checkout to streamline payments. With its modular checkout feature, KICKS was able to instantly integrate real-time shipping options and seamlessly connect with multiple TMS partners.

Kustom’s checkout enabled KICKS to:

Display real-time shipping options within the checkout i-frame
Integrate new shipping carriers in minutes instead of days
Give customers full control over delivery speed, method, and tracking
Minimize admin work with a single, unified payment and shipping system

"Kustom’s shipping solution was a low-effort, high-impact upgrade. We could roll out new delivery options instantly and keep the checkout experience smooth. The integration was seamless and required minimal effort from our team."
_{Yousef Rouholamin, Development Lead at KICKS}

Result

Higher conversion, more sales & faster shipping setup

Since implementing Kustom’s checkout, KICKS has seen major improvements like a 12% boost in new customer conversions, a 5% increase in returning customer conversions and 40 hours saved per carrier integration. They’ve also achieved 3% additional sales from cross-sell offers in the post-purchase flow.

With these efficiencies, KICKS’ team can now focus on enhancing their website, optimizing the customer journey, and staying ahead of market demands.

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The takeaway?

Building on Kustom’s checkout, KICKS took their shipping experience to the next level. Real-time updates and easy integrations gave shoppers more choice and control, while saving the team hours of admin. Conversion went up, and KICKS can now focus on growing their online experience even further.