New skiwear brand launches at Kustom
New skiwear brand Monto is launching with Kustom as its checkout partner. As part of the launch, Monto is opening a pop-up at Kustom Concept Store on Sturegatan in Stockholm. The store will be open from 18 November to 5 December.
Monto was developed by SkiStar and combines functionality with a more fashion-focused look. The first collection includes ski jackets, trousers, mid-layers and accessories inspired by Alpine fashion and lifestyle.
The clothing is sold at SkiStarshop.com and in selected stores. As part of the launch, Monto will also have a store of its own for three weeks, where shoppers can explore the collection, try on and buy the clothes.
“We see a gap in the market for high-quality, stylish skiwear at a good price. That’s why launching in a physical store is so important to us. We want to meet shoppers, see which pieces catch their eye and hear what they think of the collection. The pop-up at Kustom gives us a space of our own where shoppers can try on the clothes and we can get direct feedback from our target audience as we launch,” says Anders Aspgård, Head of Retail and Brand at SkiStar.
The pop-up uses Kustom’s in-store checkout solution, connected to Monto’s e-commerce platform, Brink Commerce. This allows Monto to track shoppers’ buying behaviour online and in store and gain a more complete picture of how the collection is being received.
“Our merchants should be able to choose how they sell based on what suits their business and their shoppers. As a checkout partner, we want to make it easy to combine e-commerce with in-store sales, even for a temporary shop that is only open for a few weeks,” says Jesper Eriksson, Chief Commercial Officer at Kustom.
Kustom Concept Store is located next to the checkout company’s headquarters and is used by merchants for pop-ups and launches. Brands including NA-KD and Desenio have previously held pop-ups in the space.
Monto’s pop-up will be open from 18 November to 5 December at Sturegatan 6 in Stockholm.
Press enquiries
Julia Grönstedt
press@kustom.co
About Kustom
Kustom is one of Europe’s leading checkout solutions, helping merchants across Europe grow through a high-conversion, low-complexity, and highly customizable setup. By making the checkout process seamless and transparent, and adaptable to local markets and shopper preferences, Kustom supports stronger, long-term customer relationships. Today, Kustom serves more than 24,000 merchants across 170 markets and has converted more than 25 million shoppers.