A Day’s March selects Kustom as its global checkout partner
Swedish fashion brand A Day’s March has selected Kustom as the checkout solution across its e-commerce operations. The decision forms part of the company’s strategy to strengthen its international business and accelerate online growth by reducing technical complexity and removing friction at checkout.
Founded in 2014, A Day’s March has established itself as a modern challenger on the fashion scene, driven by the ambition to create the perfect everyday uniform: clothing designed to work just as well in the boardroom as on the dancefloor.
Today, the company combines a strong online presence with flagship stores in cities including Stockholm, Oslo and London. As e-commerce has become increasingly central to its growth strategy, the demands on the checkout experience have evolved. To support the next phase of expansion, A Day’s March is moving all e-commerce checkout to Kustom. The decision is driven by the need for a scalable, end-to-end solution capable of handling international sales with local payment methods and currencies in a single, seamless checkout experience, without adding technical complexity.
“Success, for us, comes down to the ‘secret sauce’, the combination of a strong product idea and a technical engine that simply works. E-commerce is central to our growth, and then the checkout plays a much bigger role than just processing payments. With Kustom, we get a global solution that reduces friction, scales effortlessly, and drives conversion across markets. That gives us the confidence to focus on what we do best: building the brand and creating products that stand the test of time,” says Johannes Hobohm, CEO of A Day’s March.
By switching to Kustom, A Day’s March gains a unified platform with a clear and recognisable checkout experience, where features such as pre-filled details help reduce friction in the final steps of the customer journey.
“If you find the perfect overshirt, shirt or knitted sweater, you should be able to order it straight away. No one looks forward to typing in their address details at checkout. We’re building a digital experience where the technology simply works in the background, from the first visit to the site all the way through to delivery. With Kustom, we get the streamlined checkout flow we need to grow globally without losing our sense of craftsmanship. We’re investing heavily in digital right now,” says Michael Storåkers, Chair of the Board at A Day’s March.
For Kustom, the partnership is further proof that retailers with international ambitions increasingly view the checkout as a strategic lever rather than merely a technical detail.
“As businesses scale, more and more merchants recognise that the checkout is business-critical. Our role is to support our merchants’ ambitions by removing unnecessary friction and creating the right conditions for international growth,” says Jesper Eriksson, Chief Commercial Officer at Kustom.
A Day’s March plans to roll out Kustom across all markets during the first half of 2026.
About Kustom
Kustom is one of Europe’s leading checkout solutions, helping merchants across Europe grow through a high-conversion, low-complexity, and highly customizable setup. By making the checkout process seamless and transparent, and adaptable to local markets and shopper preferences, Kustom supports stronger, long-term customer relationships.
Today, Kustom serves more than 24,000 merchants across 170 markets and has converted more than 20 million shoppers. Founded in Sweden, Kustom became an independent company in 2024 following its divestment from Klarna.