How PhoneHero expanded faster with payment methods shoppers expect
- Faster expansion
into new markets - Streamlined operations
with one global checkout solution - Local payment methods
available from day one - Invoice payments
across all markets
“Kustom made it possible for us to expand into multiple markets quickly and easily, with a checkout that works everywhere.”
- Merchant
PhoneHero - Focus
Refurbished smartphones, repairs & accessories - Markets
Using Kustom in the Netherlands, Germany and Poland
PhoneHero buys, sells and repairs refurbished smartphones. It combines quality, sustainability and value for shoppers across the Nordics and EU. With three stores in Sweden and fast-growing online sales in Denmark, Finland, the Netherlands, Poland and Germany, PhoneHero is helping more people make smarter, greener tech choices.
But when the company began its international expansion, they faced a familiar challenge: how to deliver a seamless, trusted checkout solution without adding technical complexity.
Challenge
Lack of familiar payment options in the way of growth
As PhoneHero entered new European markets, one barrier stood in the way. Shoppers couldn’t pay later or use the local methods they knew and trusted, which directly affected conversion and slowed international growth.
Managing different checkouts for each country wasn’t an option. It added unnecessary work for a small, fast-moving team and made it harder to offer a consistent experience everywhere.
Solution
A single, flexible checkout built for multiple markets
PhoneHero chose Kustom to unify payments across all markets with a setup that’s flexible, fast to implement and truly localized. The solution integrates fully with PhoneHero’s internal order system, so the team can manage everything in one place.
Kustom’s checkout enables PhoneHero to:
- Offer shoppers up to 30 days to pay with Klarna, interest-free
- Provide local payment methods customers really want
- Support multiple currencies and languages for a familiar, trusted experience
- Integrate seamlessly with internal systems for smoother order handling
- Simplify operations with one global setup
Implementation was quick. Within a few weeks, PhoneHero had Kustom live across all their markets. The Kustom team provided clear technical documentation, hands-on support and fast answers throughout the process.
“Before Kustom, we couldn’t offer invoice payments or the local options shoppers expected in our new markets. Since switching, the feedback has been very positive.”
Patrik Sandgren, CEO, PhoneHero
Result
Faster expansion and a seamless customer journey
Since implementing Kustom, PhoneHero has launched successfully in new EU markets and now offers invoice options and the right local payment methods for everyone. A more flexible checkout journey has resulted in overwhelmingly positive feedback from both shoppers and internal teams.
The unified checkout has also made operations more efficient — saving time and reducing friction in order handling. As PhoneHero now plans to expand to more EU-markets where Kustom is established, they look forward to continuing the partnership.
The takeaway?
For PhoneHero, a flexible all-in-one checkout wasn’t just a convenience, it was a growth enabler. With Kustom, they’ve built a payment experience that feels local everywhere, supports sustainable expansion and keeps operations simple behind the scenes.
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