How Greatlife cut costs with a frictionless checkout

Lower cost
from implementation
Faster checkouts
with pre-filled personal details
Scalable solution
for easy expansion

“Kustom offered a better alternative at a better price. The checkout flow removes friction and the payment methods fit what shoppers look for, so moving over made perfect sense.”

Patrick Wahlberg, Co-founder, Greatlife

Merchant
Greatlife Group
Business focus
Nutritional supplements
Markets
Europe

Greatlife Group has built a reputation as one of Europe’s most trusted providers of ultra-premium nutritional supplements. Operating across eleven markets and known for its uncompromising product philosophy, the company needed a checkout experience that matched the quality and performance of its brand.

With Kustom, Greatlife Group found a checkout solution that could reduce PSP costs and remove friction in the checkout flow. All while delivering speed, reliability and local payment methods.

Challenge

A clunky checkout flow at a high price

Before switching to Kustom, Greatlife’s checkout worked, but didn’t meet the company’s ambitions. Shoppers were required to fill in too many fields, preferred payment methods were missing and the team knew the conversion rate could be higher.

The team wanted a checkout that was seamless, that supported all relevant payment options and delivered the kind of performance expected in the ultra-premium segment. They also needed a partner capable of supporting rapid expansion across Europe with local payment methods built in.

Even though previous checkout issues were limited, Greatlife saw the opportunity to go from “good” to “best possible”. Especially as European scaling continued.

Solution

The right fit at a better price

Greatlife discovered Kustom through Klarna and the fit was immediate. Once the team decided to move forward, the implementation was fast and seamless. Kustom’s support team delivered quick responses, hands-on guidance and a straightforward setup.

Kustom’s checkout enables Greatlife to:

Lower costs thanks to a more flexible checkout solution
Simplify purchases for shoppers with pre-fill
Offer local payment options on every market
Continue their expansion journey with one global checkout

Greatlife is running Kustom’s checkout across all Nordic markets and more than ten European countries, using the full suite of Kustom products: the portal, embedded analytics and a vast mix of payment methods including Klarna, cards, Apple Pay, Cartes Bancaires, Bancontact and more.

“When implementing Kustom, we received great support and fast feedback. It was, and still is, very appreciated.”
_{Patrick Wahlberg, Co-founder, Greatlife}

Result

Lower costs, higher conversion and frictionless shopping

With Kustom’s pre-fill, shoppers now complete their purchases with significantly fewer steps which reduces friction and improves the shopping experience across all eleven markets.

The introduction of a full range of local and preferred payment methods has also increased convenience and trust. Internally, the number of checkout-related issues has decreased even further. And not to mention one of the biggest wins: costs dropped.

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The takeaway?

As Greatlife continues expanding across Europe, having a stable, scalable and high-performing checkout is essential. With Kustom they get both the performance needed today and the flexibility to grow tomorrow.