How Babybanden lifted mobile checkout conversion by 40%
- 30% lower checkout abandonment
- 2,900 additional orders
captured from existing marketing traffic - 93% pre-fill rate
cutting manual typing for an audience where over 92% shop on mobile
“Our customers are busy parents shopping on their phones, often with a child on one arm. Kustom made our checkout faster and more familiar, and the effect was immediate: far fewer abandoned checkouts and an estimated 2,900 more orders since we switched. When every order counts, that is a big difference.”
- Merchant
Babybanden.no - Business focus
Children’s clothing, outerwear and baby gear - Markets
Norway - Commerce platform
Mystore
Babybanden is a Norwegian online retailer specializing in durable children's wear and baby gear for ages zero to 10. Combining its own Norwegian-designed brand, BRUSE, with established labels, the company delivers high-quality clothing built for Nordic weather at accessible price points.
E-commerce is Babybanden’s entire business. Without physical storefronts, the website serves as the display window, fitting room and cash register all at once. Over 92% of its visitors shop directly on mobile phones, often making purchasing decisions during short breaks between work, kindergarten pickups and bedtime.
Challenge
High drop-off and wasted marketing spend
In early 2026, Babybanden faced a severe bottleneck at the finish line. Between 55% and 60% of shoppers who entered the checkout abandoned their carts without buying. While marketing campaigns successfully brought high-intent parents to the store, friction at the final payment step caused more than half of them to leave empty-handed.
For an e-commerce business relying on volume, this drop-off directly undermined advertising profitability. Every abandoned cart represented paid acquisition spend that never converted into revenue. With over nine out of ten shoppers on small screens, long forms, manual data entry and disjointed payment steps were actively limiting the company's ability to scale.
Solution
Frictionless mobile buying with pre-fill and local favorites
Babybanden replaced its legacy checkout with Kustom Checkout, taking advantage of a native integration on the Mystore platform. The entire transition went live in roughly a week without requiring a custom development project.
The new setup addressed mobile friction directly:
- Instant address pre-fill. Returning shoppers are recognized automatically, lifting pre-fill rates to 93% and allowing parents to complete purchases in seconds without typing details on small screens.
- Essential local payment methods. Vipps is integrated directly into the checkout flow alongside Klarna (pay now or in 30 days), cards and Google Pay, letting Norwegian shoppers pay with the methods they trust most.
- Unified operational management. The team manages orders, refunds and daily payouts through Kustom Portal, streamlining daily admin into one interface.
"Look at your checkout data before you look at your marketing budget. Customers who reach the checkout have already decided to buy, so losing them there is your most expensive loss, and often the easiest one to fix."
Jørgen Stokkan, CEO, Babybanden.no
Result
A 40% surge in completion and sustained growth
The operational impact was visible within days. Checkout completion jumped by 17.5 percentage points, from approximately 43% to 60%, representing a relative increase of roughly 40%. Abandonment rates dropped from nearly 60% down to roughly 40% and held steady throughout spring, summer and the peak back-to-school period in August.
Between late February and mid-August, this higher completion rate delivered an estimated 2,900 additional orders from existing traffic without requiring extra marketing spend. Overall site conversion climbed from 2.4% in February to 3.1% in March.
Beyond the immediate revenue lift, customer service inquiries regarding payment issues dropped substantially. With a dependable, high-converting checkout in place, Babybanden entered its crucial autumn and Black Week seasons with a stronger commercial foundation.
The takeaway?
Fix your checkout leaks before increasing your ad spend. Babybanden proved that when over 90% of your audience shops on mobile, every input field counts. By removing manual typing with automatic pre-fill and offering trusted local payment methods like Vipps and Klarna, you turn high intent into completed sales.
Myy fiksummin. Tee tulosta.
