Kustom introduces four new local payment methods in Europe
Kustom strengthens its European offering with the addition of four new local payment methods: BLIK (Poland), Bancontact (Belgium), Carte Bancaires (France) and Twint (Switzerland). This marks another step toward a more locally adapted checkout – driving both conversion and scalable growth for European merchants.
By combining local relevance with scalable technology, Kustom reinforces its position as the European alternative to global, one size fits all standard checkout platforms. The new payment methods make it easier for merchants to meet shoppers’ preferences in each market, driving both conversion and satisfaction at checkout.
“Merchants should be able to offer payment methods their customers actually want to use. Local options are often critical for conversion, and with more available payment choices, it becomes easier to create a relevant shopping experience in every market. This allows merchants to scale faster across Europe,” says Jesper Eriksson, Chief Commercial Officer at Kustom.
Carte Bancaires will be automatically activated for merchants selling in France, while BLIK, Bancontact and Twint are available as optional methods that can be easily enabled. Thousands of Kustom’s merchants already sell in Poland, Belgium, France and Switzerland, and can now offer their customers even more local ways to pay.
The new payment methods are part of Kustom’s broader European expansion. With 24,000 connected merchants in 18 countries, the company sees a strong and growing demand for checkout solutions that can handle Europe’s diverse payment preferences and regulatory environments without compromising on conversion or user experience.
“Europe is a complex market, but it’s also our home turf. Where others see fragmentation, we see opportunity. Our strength lies in managing local differences in language, currency and payment habits and turning them into competitive advantages for our merchants. That’s why we build for variation, not standardization,” says Jesper Eriksson.
About Kustom
Kustom is a fintech company offering one of Europe’s leading checkout solutions. With efficient and customizable products, we help merchants tailor their checkout to fit their shoppers’ needs. By gathering innovative and scalable features, Kustom ensures high conversion rates and drives repeat purchases. Today, Kustom has 24,000 connected merchants with sales in over 170 countries.