How Koenigsegg leveled up their merch store event with Mobile POS

Faster, more reliable checkouts
on-site and online
Better inventory control
across channels
A solid foundation
for scaling event sales

“We checked off many orders in no time. The biggest improvement was the increased pace of the checkout flow and how fast we could handle the queues. Previously the lack of efficiency has been a big problem.”

Robert Paulsson, Business Development Manager, Koenigsegg

Merchant
Koenigsegg
Business focus
Hypercars and merch
Markets
Global

Koenigsegg is a world-renowned Swedish innovator known for hypercars built with extensive in-house engineering and a strong global brand presence. Alongside its vehicles, Koenigsegg has rapidly grown a global merchandise business, with demand especially high in the US, Europe, Sweden and Australia.

Selling at events is a very important part of revenue and has highlighted limitations in POS tools. To compete at this level and maintain brand standards, Koenigsegg needed a solution that worked fluidly online and offline.

Challenge

Disconnected sales systems and operational friction

Before working with Kustom, Koenigsegg’s checkout provider was outdated, costly and lacked the agility needed for a high-performance brand. Event sales used separate systems that didn’t tie back to inventory or e-commerce stocks, forcing teams to manage two parallel databases. This caused over-reserved stock, planning challenges and manual reconciliation after events. Not to mention taking up time and hurting visibility.

At large events, slow checkout processes and system disconnects made it hard to keep queues moving and inventory in sync.

Solution

Unifying online and in-person sales

Koenigsegg implemented Kustom Checkout during spring 2025 and later piloted Kustom MPOS at a merch store event. With the new setup they were able to:

Replace outdated checkout with a modern, flexible platform
Use MPOS for in-person sales at event locations
Sync event inventory with their ERP for complete traceability
Add tills instantly during peaks and accept contactless card and digital wallet payments straight from their phone, with no extra hardware or setup needed

Getting started was simple. The MPOS app was ready to go with minimal setup. Support from both Koenigsegg and Kustom teams ensured products were correctly configured and staff trained ahead of the event.

“It was just a question of downloading Kustom’s Mobile POS app and go.”
_{Robert Paulsson, Business Development Manager, Koenigsegg}

Result

Faster checkout, data in one place and stronger control

Thanks to Kustom’s Mobile POS, Koenigsegg gained a single view of sales across online and event channels, something their old setup couldn’t provide. Tap to pay impressed users and fraud-related issues that once plagued e-commerce have significantly diminished, reducing work for finance teams.

The streamlined experience was also highly appreciated: inefficiencies tied to manual event settlement and ERP adjustments were drastically reduced.

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The takeaway?

For Koenigsegg, success comes from visibility, speed and control across channels, not just faster payments. With Kustom, they now close out events quicker, reconcile inventory without guesswork and build a scalable foundation for future lifestyle-brand commerce, wherever their customers are.