How Nordic shoppers check out and pay
A report on payment preferences, what matters at checkout and how it can make or break the purchase.
About the report
In Kustom’s latest consumer report, developed in collaboration with Ipsos, we asked 1,000 people in each Nordic country how they prefer to shop and pay, especially online.
The results? The checkout isn’t just make-or-break for conversion. It’s also a key driver of repeat purchases.
This report uncovers what Nordic shoppers truly expect in the final step of their journey — and what retailers need to know to meet those expectations. Whether you're a merchant or just curious about what drives loyalty and results, the insights are here.
A glimpse into the report
82%
say they’re less likely to return to a store if unexpected costs, like invoice fees or interest, are added after the purchase.
