Matsmart chooses Kustom – new checkout in six countries
Matsmart, one of the Nordic region's largest players in sustainable e-commerce, is choosing Kustom as its new checkout partner. The collaboration covers six markets – Sweden, Denmark, Finland, Germany, Austria, and Switzerland – and is set to launch in early 2026.
With Kustom, Matsmart gains a complete and scalable checkout solution that simplifies operations and strengthens the customer experience across the company's regions. Sweden is currently the company's largest market, followed by Germany. With a recent launch in Switzerland and continued establishment in the DACH region, Matsmart requires a checkout that can handle both local customization and growth.
From day one, Matsmart has challenged the grocery retail sector by selling surplus goods online. The switch to Kustom is a strategic step to reduce complexity and create a smoother buying experience.
“With Kustom, we get a modern and flexible platform that simplifies our operations while simultaneously improving the customer experience as we grow in Europe,” says Sofie Zettergren, CFO at Matsmart.
The partnership strengthens Kustom's position as a leading checkout provider for fast growing e-commerce companies in Europe.
“Matsmart is a strong example of a Nordic success story with global potential. They are challenging an entire industry with a clear idea and a strong offering. We look forward to supporting their expansion in both the Nordics and DACH – with a checkout that both converts and simplifies,” says Jesper Eriksson, Chief Commercial Officer at Kustom.
About Kustom
Kustom is a fintech company offering the leading checkout solution in the Nordics. With efficient and customizable products, we help merchants tailor their checkout to fit their shoppers’ needs. By gathering innovative and scalable features, Kustom ensures high conversion rates and drives repeat purchases. Today, Kustom serves over 24,000 merchants with sales in more than 170 countries.