Kustom acquires Vipps MobilePay Checkout's merchant contracts in a deal worth up to NOK 490 million
Kustom AB ("Kustom"), a subsidiary of Kustom BidCo AB (publ), has entered into an asset purchase agreement with Vipps MobilePay AS ("Vipps MobilePay") for the acquisition of Vipps MobilePay Checkout's merchant contracts. The initial purchase price amounts to NOK 408.7 million. In addition, up to a further NOK 81.7 million may be payable as contingent consideration, depending on the performance of the transferred business area during the twelve months following completion of the acquisition. In addition to the acquisition, the companies are also entering into a strategic distribution partnership, making Kustom the recommended checkout partner for Vipps MobilePay. Kustom views the acquisition as part of its continued European expansion, strengthening accessibility in the Nordic market through broader distribution. The acquisition will have a positive impact on Kustom's operating profit, starting from the second quarter of 2026.
The acquisition means that Kustom may add over 3,000 additional merchants and increased transaction volume of more than NOK 7 billion. As part of the deal, Kustom will also become the recommended checkout partner for Vipps MobilePay. This means that merchants wishing to use Vipps MobilePay's payment methods will be recommended to use Kustom's checkout solution, and that Kustom's merchants will be offered Vipps MobilePay's product portfolio. The companies will also collaborate more closely on both distribution and product development.
Closing will take place the 30th of April 2026. Merchants currently using Vipps MobilePay Checkout will be migrated to Kustom's solution on a rolling basis from the second quarter of 2026. The process is expected to be fully completed in early 2027.
The purchase price will be paid in cash and financed with existing funds.
For further information, please contact:
Alexander Olsson
Chief Financial Officer
investors@kustom.co
Press inquiries:
press@kustom.co
About Kustom
Kustom is one of Europe’s leading checkout solutions, helping merchants across Europe grow through a high-conversion, low-complexity, and highly customizable setup. By making the checkout process seamless and transparent, and adaptable to local markets and shopper preferences, Kustom supports stronger, long-term customer relationships.
Today, Kustom serves more than 24,000 merchants across 170 markets and has converted more than 20 million shoppers. The company was founded in Sweden in 2024.
This information is such information that Kustom BidCo AB (publ) is obliged to make public pursuant to the EU’s Market Abuse Regulation (596/2014/EU). This information was submitted for publication, through the agency of the contact persons above, on March 26, 2026 at 15:45 CET.