As the world’s largest online retailer in the tobacco-free snus category, listed company Haypp Group has established itself as a well-known name in the e-commerce space. The company is now taking the next step in its growth journey by extending its partnership with Kustom and rolling out the checkout solution in Norway. The decision is driven by the ambition to deliver a seamless payment flow while building for continued expansion.
“We see Kustom as a long-term partner that can support our continued growth journey. They offer a broad range of payment options – with Klarna and Vipps being particularly important for us – and have proven to be fast, flexible, and reliable. We also believe in the company’s long-term vision and strategy,” says Carl Lind, Head of Product at Haypp Group.
Kustom, whose merchants span a wide range of industries, has also developed a new digital age verification solution together with Haypp Group – an essential feature for a company operating in a regulated market.
“This is a great example of our overarching strategy of adaptability and orchestration of checkout functions. We want our merchants to be able to tailor the checkout to their exact needs as easily as possible. In Haypp Group’s case, that means adding secure ID verification – but customization can also mean offering the most relevant payment methods in each local market. This not only makes the checkout more relevant, but also simplifies the user experience and drives better conversion,” says Rasmus Fahlander, Product Manager at Kustom.
Haypp Group particularly emphasizes that choosing Kustom is about adding a partner that can keep pace with global expansion.
“Since we are in a rapid growth phase, we want an integration that requires as little manual intervention as possible – regardless of where we sell. We have gained a very strong impression of Kustom’s capabilities here, and we look forward to following the development of both the checkout and the company in the future,” says Carl Lind.
Haypp Group sells through the following sites: snusbolaget.se, nettotobak.com, snusnetto.se, haypp.com, northerner.com, nicokick.com, snuslageret.no, snushjem.no, snus.com, vapeglobe.de